Mama is one of our favorite female lines in and around the game and brands keep jumping in bed with Mama because they make collections that keep it real, for real chicks. Montana Paints, New Era, Adidas--the collaborations speak volumes.

The new lookbook shot in sunny SF makes us out on the east--in the cold--a bit jealous, but the new Cut-n-Sew collection makes up for it by giving us a warm feeling inside.

Check out the lookbook here, and head down to your favorite retailer ASAP. 

Kid Vanilla is a graffiti and hip hop inspired brand from Antwerp, Belguim. This line does not believe in Seasons but prefers launching lines for the whole year. This year they have something special for you those who seek colors and unique patterns!

Their prints are made with slikscreen and tobia and you'll feel special knowing that all of the clothes are hand made. Be sure to check out this out.

March Madness begins this week and just in time for the tip off Undrcrown and Ubiq have collaborated on a little celebration for those in the P-H-I-L-L-Y. Play video games, listen to music and watch college ball.

Go test your skills and listen to the sounds of DJ Cash Money, March 20, 8pm-midnight.

10 Deep launches the first installement of their Spring '08 collection "Blue Collar Blue Bloods". Delivery 1, "Champion Life," features the secret cliques of high society and captures collegiate culture--collars, cardigans and cognac. Introducing new denim styles, rubber-coated fabrics and technical outerwear this collection drops in stores March 19.

View the look book here.

Coming soon, "The Rise of the Tenth Brigade." 

Jump over to Sneaker Freaker for an interview with Mama Clothing and our homie Gabriella. Great questions, great answers, and great shoe.

 "Adidas had access to the best materials, resources and newest/latest technologies. It’s cool to see how the big companies run and it was a tremendous learning experience. It was really interesting to see all the factors that go into making and launching a shoe."

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