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Freeway - Family First
Tuesday November 20
Thanksgiving is a time for family and food. And no matter how you define family, whether blood or bond, it’s a time to get together and be thankful. Since the beginnings of the Roc there has always been a strong notion of family. Roc-a-fella family member Freeway came to the Roc through way of Beanie Siegel, after the two had made a pact. Whoever got signed first would bring the other one on. Beans got signed, Free got on. Dropping his second album “Free at Last” just in time for American Thanksgiving WRG? got Freeway to set up a hypothetical Roc-a-fella family dinner. It’s the Roc, Thanksgiving styles.
Fabolous - He just thinks he's better
Monday February 4
We all remember the ominous noise that brings the beat in for “Can’t Deny It”, the track that in 2001 broke Fabolous into the game. Then it was “Young’n (Holla Back)” that established him in the clubs and pushed him on to the mainstream radar. Now, Fabolous has managed to keep the hood on lock with his street anthems, while acquiring pop success with R&B hits. When the vintage jersey phenomenon hit, the look was synonymous with ‘Loso’. He’s known for pioneering trends. Think throwback jerseys, two-toned diamonds and Sidekicks. Since he’s famous for breakin’ new products the WRG? family moved our conversation beyond the music. What happened with all those jerseys, on jewelry, his clothing line Rich Yung, kicks, and jumping on a track with another Brooklynite. He may have little kids all over the world misspelling words, but it’s still the F-A-B-O …
Living on the Edge
Monday November 12

Kiya Babzani (pronounced Kee-ya) is the founder and owner of Self Edge, in San Francisco, the premier denim boutique on the west coast and in the country; as they say, Self Edge is Denim.

A self described denim-head and connoisseur Kiya has been collecting denim for the last 10-12 years and Self Edge is the culmination of a healthy obsession. 

Kiya was kind enough to take the time and talk to about denim and his amazing store Self Edge.

Sneakers ruined my Life
Thursday November 1

 DJ Excel is a big collector—records, clothes, and most importantly shoes. His shoe collection alone totals several hundred. He spins an eclectic mix, from rock to hip hop—the style referred to as mash ups—and as colorful as his mash up DJ sets are, so is his fashion steez.

While in Montreal for the weekend with his MC, Elixir, WRG? went shoe shopping with the collector himself.


words by hana feldman 

Who is the One Man Band Man
Monday August 27

You probably recognized his trademark “Swizzy!” before you really knew who the one- man band man was. As a producer, Swizz Beatz, born Kasseem Dean, has managed to stay consistently relevant from early Ruff Ryders ‘til now.

 

He has a sound that transforms but is always identifiable. Rumored to take only 10 to 15 minutes to do a song (that’s a lot of cake for a little amount of time) and having produced for some of the greatest, it’s now time for Swizz to shine for himself.


Spreading himself thick, Swizz Beats has moved from simply producing to becoming involved in rapping, labels, toys, and fashion. He’s worked with everyone from Cassidy to Jay-Z to Gwen Stefani to Coldplay and is finally about to drop his first solo project, One Man Band Man.

 

He has a record label, Full Surface records, a partnership in Kid Robot and a widely imitated fashion steez exemplified in the multiple outfit changes in the It’s Me Snitches video and his upcoming shoot with GQ.

In My Mind - Pusha-T speaks about fashion, the clipse, and the future
Tuesday August 14

On May 21, 2007 we had the opportunity to sit down and talk with Terrence Thorton otherwise known as Pusha-T aka one half of the Clipse and one fourth of the RE-UP Gang.

Since 1999 when the Thorton brothers released The Funeral we’ve been fans. Back in ’99 the flow was like most of the greatest rappers in their early days, raspy and raw.

 

Since then we’ve been hooked. “From ghetto to ghetto, backyard to yard…” those words rang out in the club, the streets, and almost every car for damn near a year in 2002 and Lord Willin’ went platinum.

 

The world were fiends for the so-called coke rap. Pusha-T and Malice solidified their place in hip hop way back then, and in 2006 came back with another cult classic that didn’t crack the mainstream, Hell Hath No Furry (HHNF).

 

Mama I’m so sorry…